Ways to Sink the Titanic: Contemporary Box-Office Successes in the Philippines, Thailand, and South Korea
Author : Anne Ciecko
Keywords : Asian film industries, nations/nationalism, popular culture, globalization, economic crisis, box-office, film stars, film genres, Hollywood
DOI :
This essay considers the cultural significance of the commercial success of recent fiction feature films from the Philippines, Thailand and South Korea. The author situates the emergence of contemporary Asian blockbusters in relation to the discourse of economic recovery and the revitalization of national film industries—especially as these Asian films outperform Hollywood at the domestic box-office. I use Hollywood's blockbuster Titanic as a reference point, and films such as Nang Nak (Thailand, 1999), Jose Rizal (Philippines, 1998), and Shiri (South Korea, 1999) will be discussed in terms of their cinematic strategies of representing “nation.” Elements such as “indigenous” narratives, genre, stars, special effects, production quality, marketing, and critical/popular reception are considered. Trends such as international co-productions, distribution and exhibition strategies, and the rise of pan-Asian movie-going (and Western interest in Asian films) are also addressed—as further evidence of the connections between popular culture, commerce, globalization, and geopolitics.