Ebola Syndrome: Media and the Meltdown of Guiding Distinctions
Author : James A. Steintrager
Keywords : Ebola virus, mass media, systems theory, ace, climate, Hollywood, Hong Kong cinema
DOI :
In the 1995 Hollywood film Outbreak, which drew heavily on
Richard Preston’s best-selling non-fictional exposé concerning the
Ebola virus The Hot Zone, a virulent virus of African origins erupts in
a small town in the United States and threatens to engulf humanity
at large. I argue that this film, while it acknowledges and plays on
contemporary concerns about globalization and ecological damage,
simultaneously provides the viewer with a reassuringly outmoded
world picture. In particular, the film sends the message that familiar
boundaries of race and nation, although threatened, remain intact.
Similarly, while the virus is distinctly amoral, the depiction of those
who combat it reaffirms individual ethical action. Taking the virus as
a figure for contemporary information technologies, however, we
can see that the film’s messages are actually undermined by its
medium. Like the virus, film and related technologies undo national
borders, racial ideologies, and put into question human agency,
even where content works against this. I then consider two recent
theories of mass media in order to determine their aptness to
explain this clash of medium and message. Paul Virilio’s theory that
technology once it reaches a certain thresholds of speed and size
changes the way in which we experience reality resonates with the
notion of the Ebola virus as figure for contemporary mass media.
On the other hand, Virilio’s work also shows a post-structuralist
tendency to revert to reality as ground, even if only as lost and
mourned. Niklas Luhmann’s work on mass media, while it avoids
the pitfalls of foundationalism, is too sanguine in its assessment that
contemporary media can provide a construction of reality. I conclude with an examination of how the Hong Kong horror film
Ebola Syndrome suggests that the pop-cultural containment
strategies of Outbreak—as well as the more theoretical strategies
of Virilio and Luhmann—are no longer viable.