Cultural Studies—A Reformist or Revolutionary Force for Social Change?
Author : E. San Juan, Jr.
Keywords : Cultural Studies, articulation, hegemony, political economy, Marxism, capital, globalization, dialectics, power, multiculturalism
DOI :
Born from the crisis of Eurocentric humanities and socialscience disciplines, the “desire” called Cultural Studies (CS) in
the metropolitan academies has now become institutionalized
and reconfigured safely. With its canonical archive (Stuart Hail,
de Certeau, Lyotard, etc.) and regimes of semiotic reading, deconstructive aesthetics, and eclectic inventory, Western CS has
failed to question the hegemonic relations of power between
metropole and periphery, between subordinate and dominant
nation-states. It has failed, more precisely, to critique the globalized commodification of cultural products (now labelled “intellectual property”) and practices. More seriously, it has failed to
challenge the persistent domination of peripheral, neocolonized
countries by hegemonic, advanced industrial nation-states. In
my paper, I attempt to diagnose the causes of these failures. In
general, I argue that it inheres in the postmodernist relativism
and nominalism of CS, its rejection of the imperative to integrate
theory and practice, its ethos of rhetorical mastery. These inadequacies are worsened by its pragmatic refusal to grasp the
political economy operating in the globalization or transnationalization of cultures around the world. Lacking a framework of
rendering intelligible the effects of the transnational market on
culture (ideas, practices, products exchanged via multimedia
communications technology), CS has in general become complicitous with the profound dynamics of reification that has undermined the emancipatory project of modernity (already elaborated by various thinkers, among them Habermas, Jameson, Said, and others). I propose a renewal of a historicist “cultural
materialism” attuned to developments in Asia (particularly
China), Latin America, and Africa that would recover the impulses of “national liberation struggles” in the last half of this
century. This new framework would try to recover those oppositional and critical impulses embodied in the examples of Fanon,
Amilcar Cabral, Sun Yat-sen, C.L.R. James, Che Guevarra, Lu
Hsun, Aimé Césaire, and others. I am speculating on the possibility of a program of cultural studies keyed to the cultural practices of subaltern people of color that will articulate selected
elements of the Western Enlightenment tradition with the needs
and projects of hitherto silenced, marginalized, and invisible
“Others.”